Verdé
Creating a website that showcases Verdé's vision (connecting Singapore's local farms to hungry businesses) all within a tight 1-week deadline to secure investor funding.
Verdé is a new platform bringing Singapore's local farms and hungry businesses together, creating a marketplace for fresh, sustainable food. They needed a website to showcase their vision and build a prototype that would wow investors – all within a tight deadline of just 1 week to secure funding for their dream of changing the food scene.
Investors looking for promising food tech startups, local farmers seeking new markets, and businesses wanting fresh, sustainable food options.
The main challenge was delivering a complete website within just 1 week to meet investor presentation deadlines and secure crucial funding.
Verdé needed a website that would authentically capture their passionate spirit and vision for connecting farms to families.
The website had to serve as a prototype that would wow investors and demonstrate the platform's potential to change the food scene.
Research shows that investors are more likely to fund startups when they can visualize the product and understand the market potential through well-designed prototypes.
To get the voice right, I dove headfirst into everything Verdé. From official guidelines to social media posts, I soaked up their energy and message. This became my compass, guiding every headline, farmer profile, and page as I crafted content that breathed Verdé's life.
Immersed myself completely in Verdé's brand guidelines, social media posts, and messaging to understand their authentic voice and energy.
Used words as brushstrokes to paint a vivid picture of Verdé's vision, making it feel real and compelling for investors.
Used Verdé's brand colors and visuals as tools, creating a beautiful and consistent picture across the entire website.
Designed every element to showcase Verdé's potential to change the food scene and secure the funding they needed.
Homepage design showcasing Verdé's vision of connecting farms to families with compelling visual storytelling
Easily updated blog system for the client to post/delete/edit posts
Crafted every headline, farmer profile, and page to breathe Verdé's life and capture their passionate spirit authentically.
Built a functional website that served as a compelling prototype to demonstrate Verdé's potential to change the food scene.
Used Verdé's brand colors and visuals as tools, creating a beautiful and consistent picture across the entire website.
Effectively communicated Verdé's complex marketplace vision in a simple, compelling way that resonated with investors.
The website successfully landed Verdé the funding they needed to make their dream of connecting farms to families a reality.
The client received not only a functional website, but also a digital ambassador for Verdé's vision that spoke to investors.
The website became the foundation for a thriving marketplace connecting farms and forks, proving the platform's potential.
Get inside your client's head, heart, and brand guidelines. Then, use it all to create authentic messages that resonate with their target audience.
Words can paint a vivid picture. Use them to showcase your client's vision and make it feel real, especially when presenting to investors.
Don't mix and match. Use the brand kit like a palette, creating a consistent and memorable experience that builds credibility.
When design sings the same tune as the brand, magic happens. By immersing yourself in their world and using words and visuals as tools, you can build websites that secure funding and become foundations for success.