Web Design Food Tech Startup Brand Strategy

Supporting Verdé's Movement

Verdé

Creating a website that showcases Verdé's vision (connecting Singapore's local farms to hungry businesses) all within a tight 1-week deadline to secure investor funding.

Supporting Verdé's Movement - Hero Image

Client

Verdé

My Role

Project Manager

Timeline

1 week

Year

2024

Platform

Webflow

Overview

Verdé is a new platform bringing Singapore's local farms and hungry businesses together, creating a marketplace for fresh, sustainable food. They needed a website to showcase their vision and build a prototype that would wow investors – all within a tight deadline of just 1 week to secure funding for their dream of changing the food scene.

Project Goals

  • Create a website that captures Verdé's passionate spirit and vision
  • Build a prototype that would impress investors and secure funding
  • Showcase the platform's potential to connect farms to families
  • Deliver a functional website within the tight 1-week deadline
  • Establish a digital ambassador for Verdé's vision

Target Users

Investors looking for promising food tech startups, local farmers seeking new markets, and businesses wanting fresh, sustainable food options.

The Challenge

Tight Deadline Pressure

The main challenge was delivering a complete website within just 1 week to meet investor presentation deadlines and secure crucial funding.

Capturing Brand Spirit

Verdé needed a website that would authentically capture their passionate spirit and vision for connecting farms to families.

Investor Appeal

The website had to serve as a prototype that would wow investors and demonstrate the platform's potential to change the food scene.

Startups with compelling prototypes are 3x more likely to secure funding

Research shows that investors are more likely to fund startups when they can visualize the product and understand the market potential through well-designed prototypes.

Design Process

To get the voice right, I dove headfirst into everything Verdé. From official guidelines to social media posts, I soaked up their energy and message. This became my compass, guiding every headline, farmer profile, and page as I crafted content that breathed Verdé's life.

Key Design Decisions

Brand Immersion Approach

Brand Immersion Approach

Immersed myself completely in Verdé's brand guidelines, social media posts, and messaging to understand their authentic voice and energy.

Content as Storytelling

Content as Storytelling

Used words as brushstrokes to paint a vivid picture of Verdé's vision, making it feel real and compelling for investors.

Visual Brand Harmony

Visual Brand Harmony

Used Verdé's brand colors and visuals as tools, creating a beautiful and consistent picture across the entire website.

Investor-Focused Design

Investor-Focused Design

Designed every element to showcase Verdé's potential to change the food scene and secure the funding they needed.

The Solution

Core Principles

  1. Brand immersion is key - get inside your client's head, heart, and brand guidelines to create authentic messages
  2. Content as a brushstroke - use words to paint a vivid picture and showcase the client's vision
  3. Visual harmony - use the brand kit like a palette, creating a consistent and memorable experience
Homepage design showcasing Verdé's vision of connecting farms to families with compelling visual storytelling

Homepage design showcasing Verdé's vision of connecting farms to families with compelling visual storytelling

Easily updated blog system for the client to post/delete/edit posts

Easily updated blog system for the client to post/delete/edit posts

Key Features

Brand-Aligned Content

Crafted every headline, farmer profile, and page to breathe Verdé's life and capture their passionate spirit authentically.

Investor-Ready Prototype

Built a functional website that served as a compelling prototype to demonstrate Verdé's potential to change the food scene.

Visual Brand Consistency

Used Verdé's brand colors and visuals as tools, creating a beautiful and consistent picture across the entire website.

Vision Communication

Effectively communicated Verdé's complex marketplace vision in a simple, compelling way that resonated with investors.

Impact & Results

Success

Funding Secured

The website successfully landed Verdé the funding they needed to make their dream of connecting farms to families a reality.

Digital

Ambassador Created

The client received not only a functional website, but also a digital ambassador for Verdé's vision that spoke to investors.

Foundation

Marketplace Built

The website became the foundation for a thriving marketplace connecting farms and forks, proving the platform's potential.

Key Takeaways

Brand Immersion is Critical

Get inside your client's head, heart, and brand guidelines. Then, use it all to create authentic messages that resonate with their target audience.

Content as a Brushstroke

Words can paint a vivid picture. Use them to showcase your client's vision and make it feel real, especially when presenting to investors.

Visual Harmony Creates Impact

Don't mix and match. Use the brand kit like a palette, creating a consistent and memorable experience that builds credibility.

Design Sings the Brand's Tune

When design sings the same tune as the brand, magic happens. By immersing yourself in their world and using words and visuals as tools, you can build websites that secure funding and become foundations for success.