High-Conversion Marketing Site for Maritime Community
Seartify
Creating a single-page marketing website to drive user registrations for the Seartify maritime community platform, targeting seafarers, course providers, and recruiters.
Seartify
Creating a single-page marketing website to drive user registrations for the Seartify maritime community platform, targeting seafarers, course providers, and recruiters.
Seartify is a community web application built for maritime professionals and companies. The website serves as a high-conversion, one-page marketing site designed specifically to drive sign-ups to the Seartify platform. It primarily receives traffic from paid advertisements and needs to clearly communicate the platform's value proposition to increase user registrations.
Seafarers from Indonesia, Malaysia, Singapore, United States, and Laos, plus course providers and HR personnel involved in seafarer recruitment.
Seartify needed to significantly increase user registrations from their current base of 200+ users to reach their goal of 3,000 registrations by June.
The website needed to effectively target three distinct user groups: seafarers, course providers, and recruiters, each with different needs and motivations.
As a single-page marketing site receiving paid traffic, every element needed to be optimized for maximum conversion and user registration.
Research shows that focused, single-page designs with clear value propositions and streamlined user journeys significantly improve conversion rates for registration-focused campaigns.
We analyzed the current Seartify website and conducted research on successful maritime community platforms. We created user personas for seafarers, course providers, and recruiters to understand their specific needs and decision-making triggers for platform registration.
Our design process focused on conversion optimization and multi-audience targeting for the maritime community.
Implemented a focused single-page design with clear value propositions and strategic call-to-action placement to maximize registration conversions.
Created content and design elements that effectively communicate value to seafarers, course providers, and recruiters simultaneously.
Designed with mobile responsiveness as a priority, ensuring optimal user experience across all devices for the global maritime audience.
Built on Framer platform to ensure client can easily edit and maintain the website independently without technical expertise.
High-conversion homepage design with clear value proposition and strategic call-to-action placement
Benefits section highlighting key features and trust-building elements for maritime professionals
Developed a single-page design focused on driving user registrations with strategic placement of call-to-action elements.
Created content and messaging that effectively appeals to seafarers, course providers, and recruiters with clear registration paths.
Ensured full mobile responsiveness and accessibility optimization for global maritime professionals using various devices.
Built on Framer no-code platform with easily editable content, images, and layout for independent client management.
The website was designed to achieve the goal of 3,000 user registrations on the Seartify platform by June.
Single-page design approach optimized for higher conversion rates compared to traditional multi-page marketing sites.
The website effectively serves maritime professionals across Indonesia, Malaysia, Singapore, United States, and Laos.
"The website is fantastic. It definitely meets our needs. Some people have visited it, and I got a couple of emails to request me to reach out to them."
Norhakim
Co-Founder at Seartify
Focused, single-page marketing sites with clear value propositions significantly improve conversion rates for registration-focused campaigns.
Effectively targeting multiple user groups requires careful content strategy and clear registration paths for each audience segment.
Mobile responsiveness and accessibility are critical for reaching maritime professionals who may access the site from various devices and locations.
Building on platforms like Framer allows clients to maintain and update their marketing sites without ongoing technical support.