A Creative Hub for AKAR CO.
AKAR CO.
Designing a website that reflects AKAR CO.'s unique brand identity, prioritizes visual storytelling, and empowers them to easily update content as their creative collective grows.
AKAR CO.
Designing a website that reflects AKAR CO.'s unique brand identity, prioritizes visual storytelling, and empowers them to easily update content as their creative collective grows.
AKAR CO. is a Singapore-based creative collective specializing in talent development (AKAR) and creative content production (AKAR Studios). AKAR, meaning 'roots' in Malay, focuses on nurturing emerging artists through personalized talent management and captivating storytelling marketing. They needed a website that would reflect their unique brand identity and showcase their diverse creative works.
Emerging artists seeking talent development, potential collaborators looking for creative content production, and businesses interested in AKAR Studios' creative services.
AKAR CO. needed a website that would authentically reflect their unique brand identity as a creative collective focused on nurturing emerging talent and storytelling.
The website needed to prioritize visual storytelling to engage visitors and showcase their creative works in an immersive way.
As their talent roster and business grows, they needed an easy way to update artist profiles, news, and events without technical assistance.
Research shows that creative agencies with immersive, interactive websites attract more qualified leads and better represent their capabilities.
We started with an in-depth discovery call to understand AKAR CO.'s vision for their website and align it with their business goals. We conducted a brand immersion session to capture their brand personality and created detailed user personas and user journey maps to ensure the website caters to the needs of both artists and potential collaborators.
Our comprehensive design process from discovery to launch, ensuring brand alignment and user-focused design.
Incorporated interactive elements like hover effects and parallax scrolling, particularly on the 'About Us' page, to create an engaging brand narrative experience.
Prioritized visual storytelling throughout the site to showcase AKAR CO.'s creative works and talent roster in a compelling way.
Implemented a content management system that empowers AKAR CO. to effortlessly manage artist profiles, news, and events as their roster expands.
Ensured seamless branding across all channels, reflecting AKAR CO.'s unique identity as a creative collective focused on nurturing emerging talent.
Interactive homepage design with immersive visual storytelling and brand narrative
About Us page featuring parallax scrolling and hover effects for engaging user experience
Incorporated hover effects and parallax scrolling to create an immersive brand narrative experience that engages visitors.
Designed the website to prioritize visual storytelling, showcasing AKAR CO.'s diverse creative works and talent roster effectively.
Implemented a content management system that empowers AKAR CO. to effortlessly manage artist profiles, news, and events as their roster expands.
Applied basic SEO best practices to optimize search engine visibility and improve online discoverability for potential collaborators.
The new website attracted a wider audience, leading to a significant rise in website traffic and improved online visibility.
AKAR CO. now has a central platform to showcase their diverse creative works and talent roster effectively.
The user-friendly CMS empowers them to efficiently manage website content as their business flourishes and roster expands.
"From the kick-off meeting to the final site delivery, Nadra and her team were very thorough with their work. Communication remained consistently strong throughout the project, with Nadra always being responsive and receptive to our feedback."
Afiqah & Geraldine
Co-Founders at AKAR CO.
Incorporating interactive elements and immersive design creates a more engaging brand narrative that resonates with creative audiences.
Conducting thorough brand research and creating detailed user personas ensures the website authentically represents the client's unique identity.
A user-friendly content management system allows creative collectives to easily showcase expanding talent rosters and creative works.
Following a structured process from discovery to launch, including wireframes, prototypes, and SEO optimization, leads to successful outcomes.