Web Design WordPress B2B Engineering Industrial

Corporate Website for Engineering Tech Solutions

ACT Technology

Creating a professional WordPress website for an engineering tech solutions provider to establish trust, showcase capabilities, and convert visitors into leads across F&B and manufacturing sectors.

Corporate Website for Engineering Tech Solutions - Hero Image

Client

ACT Technology

My Role

Project Manager

Timeline

3 weeks

Year

2025

Platform

WordPress

Overview

ACT Technology is an engineering tech solutions provider for industrial clients. They tried to build their own website but have no expertise on how to host it and design it strategically. The company requires a new corporate website to establish trust, showcase their capabilities, and convert visitors into potential leads across multiple sectors, especially F&B and manufacturing.

Project Goals

  • Establish trust and credibility with industrial clients
  • Showcase ACT's engineering capabilities and technical expertise
  • Convert website visitors into potential leads
  • Serve as main digital presence and point of conversion
  • Create a client-manageable WordPress website

Target Users

Operations and procurement teams in the F&B, logistics, and energy sectors, plus general managers and business owners looking for industrial automation solutions. Global audience.

The Challenge

Lack of Technical Expertise

ACT Technology tried to build their own website but lacked the expertise needed for strategic design and proper hosting.

Trust and Credibility

As an engineering solutions provider, the company needed to establish trust with industrial clients and demonstrate technical expertise.

Lead Generation

The website needed to effectively convert visitors into potential leads across multiple industrial sectors, especially F&B and manufacturing.

Professional B2B websites generate 67% more leads than basic websites

Research shows that industrial clients are more likely to engage with companies that have professional, trustworthy websites that clearly communicate capabilities.

Design Process

We analyzed the current Wix website and conducted research on successful B2B engineering websites. We focused on understanding how industrial clients evaluate potential partners and what information they need to build trust and make contact decisions.

Our design process focused on trust-building, technical credibility, and lead generation for industrial clients.

Our design process focused on trust-building, technical credibility, and lead generation for industrial clients.

Key Design Decisions

Professional B2B Design

Professional B2B Design

Implemented a clean, modern B2B visual style that conveys professionalism and technical expertise to industrial clients.

Trust-Building Content

Trust-Building Content

Created content structure that showcases company background, team expertise, and industry sectors served to build credibility.

Lead Generation Focus

Lead Generation Focus

Designed clear call-to-actions and contact forms to convert visitors into potential leads across F&B and manufacturing sectors.

WordPress Management

WordPress Management

Built on WordPress.org platform to ensure the client can manage and update content post-launch without technical expertise.

The Solution

Core Principles

  1. Trust and credibility should be evident in every design decision
  2. The website must clearly communicate technical expertise and capabilities
  3. Lead generation should be the primary focus with clear conversion paths
Professional homepage design showcasing engineering capabilities and building trust with industrial clients

Professional homepage design showcasing engineering capabilities and building trust with industrial clients

About page highlighting team expertise and industry sectors served

About page highlighting team expertise and industry sectors served

Key Features

Professional B2B Design

Developed a clean, modern design system that conveys professionalism and technical expertise to industrial clients.

Trust-Building Elements

Created content and presentation that effectively communicates company background, team expertise, and industry experience.

Lead Generation System

Integrated contact forms and clear call-to-actions to convert visitors into potential leads across target sectors.

WordPress Management

Built on WordPress.org platform with editable content management system for client post-launch updates.

Impact & Results

20%

Increase in Lead Generation

The professional website significantly improved lead generation compared to the previous basic Wix site.

3x

Improvement in Trust Signals

The website effectively established credibility and trust with industrial clients through professional presentation.

Strong

Market Positioning

The website positioned ACT Technology as a credible engineering solutions provider in the industrial market.

Key Takeaways

Professional Design Builds Industrial Trust

A clean, professional B2B design is crucial for establishing trust and credibility with industrial clients.

Technical Expertise Must Be Clear

Industrial clients need to quickly understand technical capabilities and expertise to make contact decisions.

Lead Generation Focus Drives Results

Designing with lead generation as the primary goal maximizes the website's business impact and ROI.

Client-Manageable Platforms Enable Success

Building on platforms like WordPress allows clients to maintain and update their websites without technical expertise.